In this phase, we go from subjective to objective: impressions, suspicions, atmospheres, concepts, feelings, convictions, etc. which have been developed through Brainplot are converted into surprising creations and tangible ideas.
Various creative options are compared and evaluated.
Based on the interpretation of your requirements, we work on a definition of your campaign objectives and a strict market outline. The objective is always the ideal positioning of your company, product or service.
Roughs, designs and scale-models help to define the final form of the message.
Creative design through strong images and catchy copy guarantee maximum impact of your message.