The effect of your marketing efforts is decreasing every year, while marketing costs are increasing. There can be various reasons for this:
• The markets are saturated, so that the competition is becoming ever sharper.
• Consumers have evolved from being mass consumers to mature, well-informed and critical individual consumers.
• The rise of the distribution brands has led to increased competition.
• It appears to be more difficult to distinguish yourself from other companies with similar products.
Conclusion? Advertisers need to generate more impact with less means. Co-branding can provide a solution.
What is co-branding?
Co-branding is a unique combination of complementary products or services with various brand names. This creates a total solution for the consumer that gives greater value than if each brand was purchased separately.
What are the advantages?
Consumers no longer think or act in terms of a particular brand. Instead, they look for complementary products that offer a total solution to their needs. Co-branding reacts to this cleverly.
Co-branding strengthens the positioning of each participating brand by creating synergy.
Co-branding is currently gaining attention as a relatively new and innovative marketing concept.
An important advantage is undoubtedly the shared costs. Advertisers can achieve big effects for a reasonably restricted budget in comparison with other advertising methods.
Claerhout has gained a lot of expertise in co-branding. This was partially achieved by creating Tien voor Tuin, a 32 page editorial magazine, in which complementary A brands from the gardening branch could appeal directly to gardeners. Other co-branding projects are: Holiday Fair magazine (magazine Vakantiesalon) and Food Fair.
Contact us free of obligation for the start up of your co-branding project.