Rebranding
The merger of 2 hospitals/
The two hospitals of Aalst have merged. On January 1, 2025, the A.S.Z. and the OLV Hospital became one large hospital. The hospital is one of the largest employers in the region and the third largest hospital in Flanders. The merged hospital annually accounts for 950,000 consultations, 58,000 inpatient stays, 120,000 day hospital admissions, 90,000 emergency room admissions and 2,500 deliveries. It has more than 500 physician specialists, more than 5,000 employees and 1,200 funded beds across its six campuses.
merger 2 hospitals
A powerful and recognizable corporate identity, full of life, dynamism and color
Website
Writing a common narrative
A.S.Z. and OLV Hospital made thorough preparations to begin a new chapter together on Jan. 1, 2025. On the merger website, one could closely follow the progress thanks to the clear timeline.
A timeless logo with lasting impression
The logo consists of two figures flowing into each other, by which we mean the fusion of the two hospitals. You can also see an A in it, to bring out the general hospital. The shape also contains six curves that represent the six campuses that are part of a larger whole: AZORG. Furthermore, a monochrome logo was chosen in combination with various spot colors in which the shape of the A plays the leading role.
Posters and LED screens
A recognizable visual style for the 6 campuses
The A is the visual basis for making all mission views clear.
Mission statement logo
AZORG, a name thought out from A to Z.
Corporate identity as the core of your brand strategy/
A corporate identity is not just a graphic design, but a crucial element of brand identity. It is a calling card to the world and it forms the basis for how people perceive your organization. It is the language by which you communicate, even before the first words are spoken. It is not just a logo or a color palette, it is the embodiment of the mission, vision and values. A thoughtful corporate identity builds trust, reflects professionalism and leaves an indelible impression.
Offline tools
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