Market insights
Trends & facts. At Claerhout Communicationhouse, we closely monitor all trends for you. By quantifying our insights, we increase the chances of success for your product, service or brand.
know-how network
Claerhout Communicationhouse's knowledge network is a catalyst of knowledge from various disciplines. Specialists from education, industry, media, government and art are happy to share their knowledge, insights, creativity and inspiration with you.
Exchanging knowledge across sector boundaries creates surprising synergies that ensure connectivity and inspire your own organization.
Inspire
We are inspired by people, object and environment. Impulses and experiences give oxygen to the creative process.
Content creation
Creating content is much more than writing texts. It starts with the creation of a structure and a thoughtful content plan. We gather relevant visual material and existing content, map it out, and track down blind spots.
Mood boards
With mood boards, we explore the tone-of-voice of the design concept. We provide visual style directions by combining image, text, color and typography. The mood boards are the basis for several designs in the Create phase.
Trending
Together with trend watchers, the creative team looks for current and future trends in an evolving society. In your sector, too, we look out for innovative and creative trends that we can translate into creative communication techniques.
Connect
We promote interaction and conversion through innovative platforms. For measurable results.
Conversion generation
Ultimately, conversion - both online and offline - is the goal of your communication campaign. How do you set up a conversion process? Which channels you select best? And how do you ultimately measure your conversion? With proven methodologies and constant adjustment, we look for ways to ensure quality interactions as efficiently as possible.
Conversation management
How do people converse online about your brand or organization? How do you encourage people to talk about you? Ultimately, conversation management is about communication between people and organizations and how to optimize it. Social media accelerate communication and strengthen the image of your brand or organization.
Community building
Instead of just sending messages out into the world, we bring consumers together in communities. We foster interaction based on common interests. This is how we support your brand or organization to create and maintain relationships with consumers. Ultimately, the community provides a network from which you gain actionable insights.
Content management
It is becoming increasingly difficult to manage, structure and keep up-to-date content for multichannel applications. A strategic content plan combined with the right tools - from publishing databases to content management systems - provide the answer.
