Sales & marketing

Sales & marketing/

the catalyst for
your success.

The path to efficiently marketing your product or service.

How do we ensure that your target audiences purchase your product or service? How do we ensure this happens within a framework of value creation? How do we generate conversion within a long-term vision?

An efficient sales strategy, coupled with a pragmatic but targeted conversion strategy can make the difference between success or failure.

The Communicationhouse leans on years of experience in various sectors when it comes to sales and conversion strategies. For each client, we make a thorough analysis and give sound advice. Concrete and to the point. Customer segments, value propositions, (media) channels and relationships are scrutinized. The result? A well-founded strategy that significantly increases your chances of success in your markets.

Our services:
Sales strategy, Online conversion strategies, Media strategy, Competitor analysis

Sales strategy

The importance of communication in your sales strategy

Achieve your sales goals in the most efficient way possible. This is where we can help you out. Claerhout Communicationhouse focuses on the communication aspect within a sales strategy. What building blocks are in place? Which have you overlooked or can be further developed?

We start the exercise with a thorough analysis of your sales organization. Both strategically and operationally. We examine to what extent communication does or does not contribute to your results. Where and how can we make adjustments?

Claerhout Communicationhouse gives you hands-on advice. Small adjustments that make a world of difference. Or a completely new vision of your sales model.

Online conversion strategy

Achieving online goals...

The Internet today is perhaps the most important medium for achieving your marketing communication goals. How can you achieve this?

How do you get people to visit your website?
How do you get people to make a purchase?
How do you ensure that people request information?
How do you make sure people contact you?
...

In other words, how do you realize conversion?

We speak of conversion when your (potential) customers take your desired actions on your website or landing page.

A website alone is no longer enough today to win over (potential) customers. Things like findability of your website with search robots, advertising online with search robots and websites, developing alternative channels and engaging social media are equally important.

Claerhout Communicationhouse guides you through the exciting journey of online conversion. With your goals in mind, we develop the right conversion strategy end ensure its deployment.

Media strategy

Owned, paid and earned media

You can use a wide range of media today to communicate with your target audiences:

Owned media
All your own communication channels and media: you determine and control the content yourself.
Paid media
All purchased advertising and media space.
Earned media
What others say about your brand or product, “word of mouth". With the current developments in social media, earned media are rapidly and significantly increasing their impact.

At Claerhout Communicationhouse, we strongly believe in the interaction between the various media segments. Within the available budget, we select the right media mix to obtain maximum impact through these three media segments.

Competitor analysis

How are your competitors doing?

A clear view of your competitors' market approach can be an invaluable source of information. Not to copy, because that often doesn't do any good. But to look for that unique position in the market that allows you to make the difference. How can you break away from tough competition?

Claerhout Communicationhouse analyzes your competitors on a number of levels: