Raising brand awareness: from strategy to concept and creation/
Uniroyal commissioned a market-independent survey to gauge brand awareness of their brand. What emerged? The time is ripe to put the brand and what it stands for (again) strongly in the market. A brand awareness campaign is the way to go. As a start - based on the study - we define the segmentation of the target group and the USPs.
Brand Identity + Roadmap
Conceptual imaging in dialogue with the customer and target group
We created several creative image pitches, and had them validated by the target audience. The result? A shark swimming through Uniroyal's rain tire, bringing Shark Skin Technology to life, with attention to budget.
from display to social media
The target audience decides/
The next step is to further develop the concept in dialogue with the client and target audience. In this phase, we create several creative image pitches, each of which correctly visualizes the brand's DNA from a different angle, always packaged with a strong slogan. We have these validated by the target group: the message that they think triggers and matches the brand the most - both visually and substantively - allows us to finalize the concept together with the client. The result? A shark swimming through the Uniroyal rain tire, bringing the Shark Skin Technology to life, on a budget.
From online (video) ads to large billboards, out of home advertising panels, display ads, ... We select the right channels to reach our target audience, ensuring not only a large but also targeted reach.
We go all-in with out-of-home and point of sales/
An awareness campaign requires a strategy where you go all-in, i.e. use all suitable opportunities both online and physically to reach the target group. We do that on the one hand with out of home: both static and dynamic banners play their role in increasing Uniroyal's brand awareness. On the other hand, we also deploy Point of Sales, reaching the target group at the crucial moment when they show purchase intention.
With advanced image manipulation, we create the perfect image/
Time to work out the concept in greater detail, establishing the perfect color gradient, ideal tonality, etc. Then we can perfect everything production-wise so that we obtain images of the very highest quality. Not only the campaign image but also all individual visual elements - the shark, the tire, the water,... are finished with advanced image manipulation. This makes it possible to distribute the images on all possible carriers, without any loss of quality, in the distribution phase in the next phase. Both static and dynamic images.
Visual manipulation
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