Your corporate identity has an impact on your organization's reputation
Consistency characterizes effective communication. A well thought-out corporate identity ensures recognition and consistency in all your marketing and business communications. Your corporate identity has an impact on your organization's image and reputation.
As the basis of your corporate identity, we develop and define your logo, color palette, typography and other elements to create a uniform look and feel.
We monitor the final result with a corporate identity manual, which can be used as a guide for all your further communication.
3 major pillars
A corporate identity consists of 3 pillars: symbolism, behavior and communication.
Symbolism
This is the outward representation of identity. By symbolism we mean the logo, the symbols used, corporate visuals ... in short, the corporate identity of an organization. Symbolism serves to support an organization's communication and behavior.
Communication
What are we communicating to your target audiences? What is the message? This pillar is the most flexible and can be adjusted most quickly.
Behavior
The behavior of an organization's employees forms the third and final pillar. Acts and expressions such as language, dress code, forms of address and tonality are examples of this.
Together, these three pillars make up the personality of the organization. The personality represents what the organization is really about.
Given our years of experience with SMEs and multinationals, we have built a strong reputation in the field of corporate identity development.
