Employer branding/
employees,
your social capital.
Are you the ideal employer?
Employees are your organization's social capital. How do you succeed in attracting and retaining talented employees? Job content, responsibility, correct remuneration, growth opportunities: only with a well thought-out employer brand will you convince the right employees.
'Employer branding' is the way in which you present yourself as an employer. The Communicationhouse supports you in this with well thought-out job marketing strategies. We strengthen your 'Employer Value Propositions', a package of functional, economic and psychological benefits linked to your brand and your company. This way, you become the most preferred employer both internally and externally.
Our services:
Employer branding audit, Internal communication audit, Communication strategy, Employer brand development
Employer branding-audit
Internal en external screening of your employer brand
As an employer, you want to position yourself as a strong and recognizable brand? You want to bind your human capital to your organization in a sustainable way? You want to attract new talented employees? It seems obvious, but for many companies this is no easy task.
Audit
Together with you, Claerhout Communicationhouse makes an in-depth analysis of your employer brand. We test -both internally and externally- the mission, vision and values.
We will identify what acts as a magnet for your employees. What does your company mean to your employees? What does the company stand for? Why do your employees enjoy working for your company? What are their motivations?
We assess management's vision throughout the entire organization. Where do we find alignment? Where do we discover discrepancies? The differences are discussed and crystallized. An alignment process is proposed.
Internal communication-audit
Inside out communication is the foundation
Within the entire communication mix, internal communication is often neglected. A mistake without question. Within many companies, internal communication forms the solid foundation on which to build. Thorough external communication without internal support has virtually no chance of success.
Claerhout Communicationhouse puts your internal communication in front of the mirror
We conduct an in-depth audit of your internal communication. How are strategic decisions and vision communicated? How does the day-to-day operational communication proceed? Is there room for input and participation? Is there a logical chronology in the communication (first internally, then externally). We make an assessment at the level of content, channels, frequency, transmitters and receivers.
After this thorough analysis, we draw up a plan of action to adjust or streamline internal communication.
Communication strategy
Defining a marketing communications strategy is like building a house.
Start with solid foundations, a good plan and a competent architect
A marketing communications strategy answers five basic questions:
- To whom are we going to communicate?
- What are we going to communicate?
- Who is going to communicate?
- How are we going to communicate?
- When are we going to communicate?
Communication tools
- Which tools do we select to achieve our goals?
- Do they translate our mission, vision and values?
- Do they appeal to the right audiences?
- Is the content tailored to those audiences?
- What purpose does each tool serve? And how does it contribute
to the overall communication?
Reflection is the message.
- What is our mission: what do we do and for whom?
- What is our vision: what do we want to achieve?
- What are our values?
- What are our short-, medium- and long-term goals?
Methodologies
Claerhout Communicationhouse developed the “Brainplot” methodology to provide every marketing communication strategy with the solid foundations it needs.
With communication architecture, we map out starting points, strategies, actors and tools. We draw out the entire radar work schematically. This is the only way to maintain an overview and figure out how to achieve your overall communication and goals.
Employer brand development
Your employer brand – step by step
We develop employer brands step by step. Our framework goes through the following phases:
- Defining the desired goal
- Where to go? Where not to?
- Initiation of multi-disciplinary thinking and collaboration
- Creation of brand insight platform
- Defining your employer brand promise
- Definition of your proposition
- Development of the employer brand identity
- Building a consistent story - inside out
- Communicating and translating the employer brand
- Employer brand management