Corporate branding/
your consumers buy
based on emotion!
Differences between companies and their products are fading.
Direct marketing efforts are less effective. Especially subjective and emotional factors surrounding your corporate image are the deciding factor in choosing your product. This is why a strong corporate image is so important.
Using your company name as a brand throughout your communications: that is corporate branding. It is the fastest way to add credibility and value to your product or service. The Communicationhouse helps you build a strong corporate brand that positively reflects your culture and your values. This is how you distinguish yourself from your competitors and create new opportunities.
Our services:
corporate identity audit, corporate identity development, communication strategy.
Corporate identity audit
What is the state of your corporate identity?
Strategic-content audit
Claerhout Communicationhouse makes an in-depth analysis of your corporate identity. All the building blocks of your identity are examined piece by piece.
- Symbolism: colors, typography, logo, imaging
- Communication: what messages does our organization send out?
- Behavior: how do our organization and its employees behave?
We explore your organization's personality and test it against its mission, vision, values and strategic goals.
Implementation audit
A new company naturally requires a new logo and a clear corporate identity. The latter forms the basis of all communication tools. But after a while, the correct application of the corporate identity can become diluted. Growth is often the main cause of this.
During the corporate identity audit, we examine the extent to which your corporate identity is applied consistently. Claerhout Communicationhouse punctures the selective blindness that can arise through habituation.
We analyze all communication tools within your company. Online and offline. From quotation to invoice. From website to electronic newsletter.
Corporate identity development
Building a strong corporate identity
Good or bad, strong or weak, aligned or broadly conceived, every organization has a corporate identity. A corporate identity is not just a fancy logo or a striking corporate visual. It is more than that.
A corporate identity consists of three major pillars: symbolism, behavior and communication.
Symbolism is the external representation of identity. By symbolism we understand the logo, symbols, corporate visuals, ... in short, the organization's visual identity. Symbolism serves to support an organization's communication and behavior.
Communication revolves around the question: what are we communicating to the target groups? What is the message? This pillar is the most flexible and can be adjusted most quickly.
The behavior of an organization's employees forms the third and final pillar. Acts and expressions such as language, dress code, forms of address and tonality are examples of this.
Together, these three pillars make up the personality of the organization.
The personality represents what the organization really entails.
Given its years of experience with SMEs and multinationals, Claerhout Communicationhouse has built up a strong reputation in the field of corporate identity development.
Communication Strategy
Defining a marketing communications strategy is like building a house.
Start with solid foundations, a good plan and a competent architect
A marketing communications strategy answers five basic questions:
- To whom are we going to communicate?
- What are we going to communicate?
- Who is going to communicate?
- How are we going to communicate?
- When are we going to communicate?
Communication tools
- Which tools do we select to achieve our goals?
- Do they translate our mission, vision and values?
- Do they appeal to the right audiences?
- Is the content tailored to those audiences?
- What purpose does each tool serve? And how does it contribute
to the overall communication?
Reflection is the message.
- What is our mission: what do we do and for whom?
- What is our vision: what do we want to achieve?
- What are our values?
- What are our short-, medium- and long-term goals?
Methodologies
Claerhout Communicationhouse developed the “Brainplot” methodology to provide every marketing communication strategy with the solid foundations it needs.
With communication architecture, we map out starting points, strategies, actors and tools. We draw out the entire radar work schematically. This is the only way to maintain an overview and figure out how to achieve your overall communication and goals.
