Wycor is a Class 8 contractor with more than 40 years of experience in both the public and industrial and service sectors. The highly personalized services and innovative production facilities are an absolute added value at Wycor for total projects in renovation and new construction. An experienced team of project managers, assisted by professionals and engineers, guarantees the total relief of Wycor customers.
A new chapter
Wycor called on the Communicationhouse to develop a completely new branding. In order to broaden the scope of its work, not only was a new baseline chosen (“Co-thinkers. Finishers.”), but numerous new visual elements (use of color, typography, visuals...) were also developed.
As a first step, a new logo was developed. The link in the logo represents a verb: to switch. That is what Wycor wants to do every day. Joining forces and switching, towards optimal cooperation. Internally, but also externally, in co-creation with clients. Those who look closely will also see an infinity sign in it, which in turn refers to the long-term relationship with customers. Moreover, 'co' is central, which brings us right to the baseline, 'Co-thinkers. Finishers.' Wycor thinks along with the customer to arrive at solutions and finishes projects, to order!
A specific, recognizable corporate identity immediately sets you apart from the competition. Once the core values that the corporate identity must radiate are known, the design process around the corporate identity can begin. Use of color, typography, design ... these are elements that translated at Wycor into an image that fits perfectly with the new image and corresponding visual identity.
With the new website, Wycor wants to focus on the ambition to broaden the scope of action. By paying attention to the process approach, references and testimonials, potential clients immediately get a clear and convincing picture of Wycor.
Rebranding creates a 'future proof' image
In addition to the website, Wycor Connect was also developed, an internal digital communication platform to disseminate information quickly and simultaneously to all employees. New ideas, for example, but also events, projects or documents that concern everyone.
In addition to the online tools, work was also done on completely new stationary, the expanded fleet of vehicles, the new corporate brochure, indoor and outdoor signage and a goodie bag with various gifts.
A striking pillar within these communication tools is the distinct choice of authentic photography. Employees, the production process, leading reference projects and customers were all portrayed in order to visually interpret Wycor's approach.
Inside and outside Wycor
The eye for quality and detail that Wycor strives for in all its projects also finds its representation in the new look and feel. Focused from a professional attitude to all involved Wycor wants to establish a convincing brand culture. Both inside and outside Wycor.
As icing on the cake of this rebranding project, we provided the scenario, the direction and the livestream for the employees. Especially for this occasion, we designed various animations and gifts that each employee took home.
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