Campaign visual
An international campaign for strong brand loyalty/
We developed a Europe-wide campaign for the iconic Honda motorcycles. Honda Motor Europe Logistics put the spotlight on the Yuasa battery range with a visual and content-driven campaign. The battery for the true Honda enthusiast was introduced to the public with the goal of engagement and brand loyalty in the Honda community. We developed a powerful campaign image that reflects the DNA of Yuasa as a brand as well as the passion of the Honda enthusiast. We launched this international campaign in eight different languages across more than ten countries.
Roadmap
A comprehensive campaign with smart communication architecture and the Honda feel play the main role in the online and offline campaign that was conceived, designed and executed from A to Z.
Multilingual displays
Two strong brands in one campaign with Honda branding: authenticity and top quality, across more than ten European countries.
Not only customers, but also salespeople became part of this strategic campaign. Thanks to a knowledge leaflet, salespeople were included in the Honda Motor Europe Logistics strategy to ensure a dynamic, integrated approach.
Strong communication tools for a strong brand
The campaign is visible in the Honda retail environment on POS assets such as narrowcasting screens and counter displays. In addition, we strengthen Honda and Yuasa's online presence with social media assets aimed at engagement and brand loyalty. Thanks to this multichannel approach, we create a consistent brand experience both in-store and online.
Alternative proposals
Results and Impact/
Increased visibility of the Yuasa battery range within the Honda community and a connection between the brand and the customer: this is the result of this strong, international campaign. Knowledge and decision aids give salespeople the support they need to advise personally and professionally, thus not only improving the customer experience, but also increasing sales. Thus we show that Yuasa is the battery for the Honda enthusiast who goes for quality and passion.
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