Surprising creations and tangible ideas
We translate strategies into tangible concepts. They are starting points for design in words and images.
Impressions, suspicions, atmospheres, concepts, feelings, beliefs that surface in the strategy phase, we transform into surprising creations and tangible ideas. Our art directors develop and monitor your creative strategy and your visual identity throughout the entire process.
Ideas
We work with a dynamic multidisciplinary team, in which you yourself also play a leading role. This gives us greater creative potential than with the creativity of 1 person.
With different methodologies and techniques, we evaluate the collected ideas to select the most useful ones. This ranges from personas and an empathy map (used to visualize clear customer needs) to scenarios and prototypes to evaluate ideas.
Concepts
Building a strong corporate identity
In the Create phase, we develop and use creative methodologies and innovation tools that purposefully stimulate creativity. This is how we come up with innovative ideas that answer the problems or opportunities from the Think phase.
With mood boards, we search for the tone-of-voice of the design concept. We provide you with visual style directions by combining image, text, color and typography. The mood boards are the basis for several designs in the Create phase.
Content
We provide efficient content with maximum impact. Creating content is much more than just writing texts. It starts with the creation of a structure and a thoughtful content plan.
We collect relevant visual material and existing content, map it, and detect blind spots. This is how we arrive at a complete and effective content plan.
