Clarifying brochure
Protealis: pioneer in sustainable soy technology for Europe/
Protealis, a Ghent-based biotech spin-off of VIB and ILVO, focuses on developing sustainable, local plant proteins by exploiting the potential of leguminous crops. Since its founding in 2021, Protealis has already brought more than 8 early maturing soybean varieties to the market, specially developed for northern and central European climates. Using innovative breeding technologies and patented seed coatings, Protealis offers farmers in Europe new opportunities to contribute to the solution to the protein deficit, and meet the increasing demand for meat and dairy substitutes.
Protealis has compiled all relevant information for European farmers and distribution partners in a clear and convenient brochure. This brochure contains an effective mix of infographics, visuals and explanatory texts, making all necessary information available quickly and understandably.
Clear communication is fundamental to the success of both producers and end users.
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Roll-ups as crucial 'stopping power'
Indoor signage is the key to extending your corporate identity from the entrance door to the heart of your organization.
Product sheets are an indispensable link in the communication mix/
The technical specifications of each product make the difference between success and failure. Therefore, Protealis developed detailed product sheets that are the key to effective communication with farmers and distribution partners. The product sheets ensure that farmers across Europe know exactly which varieties best suit their specific situation. Given the diversity of the European agricultural sector and the different languages spoken, Protealis has chosen to make the product sheets available in more than four languages. After all, it's all about giving your customers the tools they need to be successful.
Consistency in communication: the importance of a strong corporate identity/
Consistency is essential for building brand recognition and trust. Protealis ensures that its corporate identity is carried through not only in brochures and product sheets, but also in advertisements, both online and offline. This consistency helps convey the message clearly and professionally and ensures that the brand always maintains the same, trustworthy image in the eyes of the target audience. In addition, brand communication does not stop at traditional means of communication. The same corporate identity is also maintained in smaller, personal communications, such as New Year's greetings.
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