Think
We develop strategies for your communications with you. The catalysts for your success.
In a broader context, we think creatively about your strategies, target groups, new brands and products, names, campaigns and visions of the future.
Corporate branding
Differences between companies and their products are fading. Direct marketing efforts have less effect. Especially subjective and emotional factors surrounding your corporate image are the deciding factor in choosing your product. This is why a strong corporate image is so important.
Employer branding
Employees are your organization's social capital. How do you succeed in attracting and retaining talented employees? Job content, responsibility, correct remuneration, growth opportunities: only with a well thought-out employer brand will you convince the right employees.
Brand communication
Your brand is an image, a relationship, a promise. Every interaction with your product, service or employees generates a brand experience in your target audience. That is the value your brand carries. Brand communication convinces consumers of the added value of your products.
Product communication
A good product does not guarantee success. To succeed, you need to determine the right strategy to market your product. What makes your product unique and how do you communicate that to your target audiences?
Brainplot
These sessions involve everyone: your customers, commercial staff, creatives, consumers, external specialists. All angles are covered. Brainplot is an original approach that maps all campaign possibilities and ideas in advance and creates a blueprint of all actions.
Create
We translate strategies into tangible concepts. They are the starting point for design in words and images.
In the Create phase, we develop and use creative methodologies and innovation tools that purposefully stimulate creativity. This is how we come up with innovative ideas that answer the problems or opportunities from the Think phase.
Developing Ideas
Because we work with a dynamic multidisciplinary team, in which you yourself also play a leading role, we get a greater creative potential than with the creativity of one person.
Using various methodologies and techniques, we evaluate the ideas collected to select the most useful ones.
The methodologies range from personas and an empathy map to visualize clear customer needs, to scenarios and prototypes to evaluate ideas.
Concept
Using proven creative methodologies, we explore innovative ideas.
- Art direction
- Visual identity development
Content
Efficient content to ensure maximum impact.
- Short content, long content, web content
- Namesearch
Make
We realize your online and offline communication tools. All expertise under one roof.
At Claerhout Communicationhouse, you will find everything for your communication under one roof. Each room accommodates a different expertise. The departments constantly work together in the Think - Create - Make process, and can also function autonomously. Each with their own point of contact.
Offline
A team of specially trained staff brings together texts and images in a structured layout that we deliver according to international standards for publication. From brochures and catalogs, to advertisements, personalized direct mailings, house style documents and presentations.
Online
The online landscape is changing at lightning speed. To build a successful and sustainable project, you need to be thoughtful. Our online team will guide you through your entire online journey. With expertise, an eye for detail and certain results, whether it's a website, an e-zine or social media.
Photography & video
Here are our roots for over one hundred years the name Claerhout has been inseparably linked to professional photography. From diamonds to combines, in studio or on location. As true image masters, our photographers add beautiful value to every shot. Videography also belongs to this department.
Signage
Driven by a passion for architecture and design, our signage department advises, designs and realizes added value by integrating communication into an environment, indoor and outdoor.
Strategic events
Content-driven and creative events offer you exclusive added value for your external and internal communications. The personal contact at these occasions fosters relationships.
