Brand communication

Brand communication/

which expectations
does your brand evoke?

Which expectations does your brand evoke?

Your brand is an image, a relationship, a promise. Every interaction with your product, service or employees generates a brand experience in your target audience. That is the value that your brand carries. Brand Communication convinces consumers of the added value of your products.

Brand Communication positively influences the perception of your brand. It clearly and honestly aligns your brand with what your target audience expects. The Communicationhouse helps to successfully bridge the distance between your company and your audience by meticulously aligning your Brand Communication with their needs and desires.

Our services:
Brand identity audit, Brand identity development, Brand positioning, Brand architecture, Brand strategy

Brand identity audit

Where does our brand stand today? And why?

For many companies, their brand is an abstract concept. Where does it stand today? Claerhout Communicationhouse conducts an in-depth analysis of your brand. Through our extensive reporting, you will gain better insight into the functioning of your brand, its strengths, weaknesses and opportunities.

Implementation audit

A new company naturally requires a new logo and a clear corporate identity. The latter forms the basis of all communication tools. But after a while, the correct application of the corporate identity dares to be diluted. Growth is often the main cause of this.

During the corporate identity audit we examine to what extent your corporate identity is consistently applied. Claerhout Communicationhouse punctures the selective blindness that can arise through habituation.

We analyze all communication tools within your company. Online and offline. From quotation to invoice. From website to electronic newsletter.

Development brand identity

Developing a strong brand

Creating a competitive advantage for and through your brand is the premise of Claerhout Communicationhouse when we develop or adjust brands.

What is a brand?

A brand is a promise, a relationship, what people expect from a service, product or company. Brands satisfy desires and expectations, create trust and add value. A brand is both rational and emotional. A brand creates perception and expresses an identity.

Strong brands give direction to their target groups and provide differentiation. A strong brand is at once consistent and flexible. Values persist over time, but a brand must be able to adapt to changing market conditions.

How strong is your brand?

Because of our experience and know-how, we help build or adjust your brands. From strategy on identity to communication in the market.

Claerhout Communicationhouse provides strategies and solutions tailored to your organization. Realistic, immediately deployable and taking your company's organizational culture into account.

Claerhout Communicationhouse creates positive changes by creating or adjusting your brands and by building relationships with your target groups.

Brand positioning

How should your brand distinguish itself in the market?

Which position should your product or service occupy in relation to the competition to obtain a good market position?

What are the needs of your target group?
How are we going to meet these needs in a unique way?
How are we going to differentiate ourselves from the competition?
How do we want customers to view your brand? What image are we going to create?
How do we create brand recognition?

Claerhout Communicationhouse helps you to position your product or service in a well-considered manner.

Brand architecture

Monolithic, endorsed, single branded or multibranded?

Brands should have an understandable meaning. When a company has several brands, they can either be linked to each other or operate in the market as separate brands.

Claerhout Communicationhouse helps you make the right choice when designing your brand architecture.

Monobrand strategy

(= Branded House)
One brand is applied to everything.
e.g. GE, BMW, Virgin, IBM, …

Endorsed or subbrand strategy

The organization holds a number of brand variants that include the parent brand.
e.g. Nestlé, Marriott, …

Multibrand strategy

(= House of Brands)
An organization uses different brand names without feedback to the parent brand.
e.g. Procter & Gamble (P&G), GlaxoSmithKline (GSK), …

Hybrid strategy

In reality, many brands, mainly through acquisitions and mergers, are in a hybrid strategy.
e.g. Toyota has as subbrands Prius, Corolla, etc., but not the luxury brand Lexus.

Brand strategy

Brand strategy as a solid foundation

Brands are associative networks of meanings. They create added value by touching people both rationally and emotionally. Brands create distinctiveness, even with identical products. As a brand owner, it is crucial to adopt a unique and credible positioning that makes consumers prefer your brand to that of a competitor.

Brand strategy is the foundation of your brand and fits within a long-term vision. Claerhout Communicationhouse helps you define your brand strategy.