Product communication/
what makes
your product unique?
Your product is only as good as the market thinks it is.
A good product does not guarantee success. To succeed, you need to determine the right strategy to market your product.
What makes your product unique and how do you communicate that to your target audiences?
Product communication convinces your target audience of the power of your product. The Communicationhouse advises you in selecting the USP - the Unique Selling Proposition - of your product and develops a clear marketing communication plan for you. From advice to implementation. From idea to success story.
Our services:
Communication strategy, Product identity development, Product portfolio communication audit
Communication strategy
Defining a marketing communications strategy is like building a house.
Start with solid foundations, a good plan and a competent architect
A marketing communications strategy answers five basic questions:
- To whom are we going to communicate?
- What are we going to communicate?
- Who is going to communicate?
- How are we going to communicate?
- When are we going to communicate?
Communication tools
- Which tools do we select to achieve our goals?
- Do they translate our mission, vision and values?
- Do they appeal to the right audiences?
- Is the content tailored to those audiences?
- What purpose does each tool serve? And how does it contribute
to the overall communication?
Reflection is the message.
- What is our mission: what do we do and for whom?
- What is our vision: what do we want to achieve?
- What are our values?
- What are our short-, medium- and long-term goals?
Methodologies
Claerhout Communicationhouse developed the “Brainplot” methodology to provide every marketing communication strategy with the solid foundations it needs.
With communication architecture, we map out starting points, strategies, actors and tools. We draw out the entire radar work schematically. This is the only way to maintain an overview and figure out how to achieve your overall communication and goals.
Product identity development
Products with a personality
Claerhout Communicationhouse helps you to bring your products to life by developing a strong product identity.
Unique Selling Propositions
Our starting point is the USPs (unique selling propositions) of your product or service. What are the unique and distinguishing features? Which characteristics are primary? Which ones are secondary?
Commercial translation
We then take care of the commercial translation. How can we best communicate the USPs to your target groups? What tonality will we use? Which imagery will best help achieve our objectives?
Product portfolio communication audit
One product is not like the other
How do you manage the communication of your product portfolio? Through what process do you determine how you will communicate about a particular product or service? Often there is a lack of unity and consistency between the communication of different products.
Claerhout Communicationhouse helps you structure the communication of your product portfolio:
- We analyze your current product portfolio in terms of communication.
- We make an inventory of the similarities and differences between the different products.
- We structure your portfolio and create a product hierarchy if necessary.
- We analyze the communication structure per product and create a framework for future products.
