Campaign visual
Strategic inducement/
For Honda Europe Motor logistics, we developed an international spring campaign with a clear goal: to encourage end consumers to perform timely maintenance on their equipment. Whether it's boats, cars, motorcycles or power products such as lawnmowers and hedge trimmers - every piece of equipment benefits from a smooth restart after winter. By responding early to this annual maintenance moment, we were able to activate customers on the one hand, and give our customer's selling season a powerful boost on the other.
Roadmap
Honda needed a flexible campaign approach that was both technically sound and visually appealing. We suggested three creative directions: factual, conceptual or hybrid.
Posters
From point of sale to online conversion/
The images and messages were deployed on POS materials, in-store displays and online channels. In store environments, they acted as visual reminders: “Spring has started, so has your maintenance?” Online, activating visuals and accompanying copy provided the right combination of urgency and inspiration. By framing maintenance not as a task but as an opportunity for revival, we succeeded in engaging consumers emotionally and activating them practically.
Social media visuals
We developed a campaign concept that highlights the strength and versatility of their parts offerings.
The chosen creative line was translated into strong visuals, clear copy and a consistent campaign rolled out across multiple channels.
Counter display leaflet
From strategy to creation/
Honda needed a flexible campaign approach that was both technically sound and visually appealing. We proposed three creative directions:
- Factual: A campaign that demonstrates the quality and reliability of Honda parts in real-world situations, with a focus on real applications and craftsmanship.
- Conceptual: A bold, emotional approach that translates the essence of Honda's expertise into inspiring and abstract images.
- Hybrid: A combination of both, combining storytelling and realistic visuals into a dynamic whole.
Concept structure
Concepts
Result: more than just maintenance/
The campaign not only delivered increased traffic to outlets and online shops. It also established a strong brand association between the Honda Europe motorcycle logistics and the idea of seasonal preparation and reliability. Customers knew: when it comes to parts and maintenance, I need to act on time - and know where to go. The spring campaign thus became more than a one-time action; it became an annual moment when brand, store and consumer came together in a shared ritual.
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