Methodologies/
brainplot, blueprint for
your communication architecture.
Brainplot
The methodology for every level of communication
Our CommunicationCampus is the incubator where it all begins. There, we come up with ideas and test them for relevance and feasibility. Every idea, no matter how unconventional, is worthy of study.
Within a broader framework, we think creatively about strategies, target groups, new brands and products, names, campaigns, visions of the future. We organize sessions tailored to your needs: from product development to panel discussions and trend spotting to consumer testing.
Brainplot sessions involve everyone: your clients, commercial staff, creatives, consumers, external specialists. All angles are covered. Brainplot is an original approach that maps all campaign possibilities and ideas in advance and creates a blueprint of all actions.
Brainplot lays out the lines in which your product, service or company will position itself. Brainplot directs the creative team to define your identity and image. All findings and conclusions come in a report and ultimately in your strategy definition.
We analyze what you want to communicate, to whom, by whom and how you prefer to do it. The result is a clear message to the right target group through the right means of communication. In training and education we give you and your employees the skills to better profile and sell your product or service.
Communication architecture
Develop, adjust and align communication strategies, objectives, actors and tools
A well thought-out communication architecture is a crucial step in your communications process. Communication architecture brings order, structure and coherence to your marketing and communication efforts. Strategically and organizationally.
The various streams of information are each given a clear place and form in the multichannel communication mix. By optimizing the selected resources and their logical coherence, you get cross-media effects that significantly strengthen the effectiveness of your communication.
Thus, communication architecture ensures that all your content and tools are aligned. And that your predetermined objectives and strategy are always respected.
