Rebranding
Brand identity prism for Catalyx
For Catalyx.ai, we conducted an imaging exercise based on the Brand Identity Prism, with the aim of determining which brand dimensions are priorities for the various divisions and for the company as a whole. The model offered a structured way to analyze identity through aspects such as personality, culture, relationship, and self-image. By systematically going through these perspectives, we identified which associations are strongly present, which need to be adjusted, and where opportunities lie for further brand strengthening. The result is a clear framework that guides the positioning of Catalyx.ai and provides a basis for future branding, communication, and strategic choices.
Brand identity prism and corporate identity
From classic to cutting-edge: a brand transformation that emphasizes technology and future-oriented thinking.
Brand identity design
A corporate identity that reinforces brand identity
For Catalyx.ai, we translated the results of the imaging exercise into a rebranding and coherent corporate identity that makes the brand identity tangible. The chosen visual elements - from typography and color use to iconography and imagery - reflect both the technological depth and the forward-looking vision of the company. This consistency plays an important role across all media: online in the website, presentations, and digital tools, but also offline in printed matter, office design, and events. By using the same brand language in every context, recognizability is enhanced and a strong, unambiguous story is created that inspires confidence among customers, partners, and employees.
Digital storytelling that reinforces Catalyx's innovative character
For Catalyx, we developed a website that radiates innovation and puts storytelling at the center. The design system with flexible templates and components allows content editors to work effortlessly within the corporate identity. On-scroll animations and visual elements elevate the user experience and bring Catalyx's technology to life. The site combines power, flexibility, and ease of use, ensuring that content always remains dynamic and future-proof. In short: a digital presence that perfectly reflects Catalyx's high-tech character.
Brand identity design
From booth to business card: one consistent corporate identity that radiates recognizability and trust.
A strong brand identity translates strategy into consistent visual experiences - from websites and corporate identity to brochures and booth materials - making innovation and expertise instantly recognizable.
Brand identity design
OpenSystems visually translated
For OpenSystems by Catalyx.ai, we developed a visual identity that makes the different parts of the company recognizable and cohesive. Each domain was given its own visual accent within an overarching style, making it clear how the various areas of expertise contribute to the whole. This approach provides clarity and strengthens the brand identity, both in internal communications and towards customers and partners. The result is a brochure that not only informs during meetings with stakeholders, but also immediately conveys the innovative and structured character of Catalyx.ai.
Brochure
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