Rebranding
We boosted COPRO's visibility with four effective communication tools:
- An online magazine to inspire and bring about behavioral change
- A vision report on industry trends
- A figures report as a validation tool
- A main website with technical information about certification and management systems
Online magazine: inspiring with a holistic approach/
With the online magazine, we have opted for a holistic approach, focusing on a broader target group of experts, practitioners, and visionaries. The common thread running through the magazine is the discussion of social themes and trends within the sector. The aim is not only to inform stakeholders, but also to share knowledge, inspire them, and encourage behavioral change.
Online magazine
Online articles
Vision report
An offline magazine proved to be the way to go for COPRO's annual vision report.
Vision report
Figure report
Figure report: facts and figures as a validation tool/
In addition to the informative and narrative approach, there is also a need for an attractive, clear presentation of the facts and figures. For this, one can refer to the figures report, in which the most important figures and activities are set out in a transparent manner. An attractive, clear, and user-friendly website translates the technical data into an accessible overview.
Website
COPRO.eu - user-friendly knowledge source for certification.
When developing a user-friendly website for COPRO, we went back to basics. We connected the organization's extensive and complex database to a site that is accessible to users. The certification library informs the target group about COPRO's various active certifications, inspections, and management systems.
Communication that catches the eye thanks to strong visual material/
A crucial part of successful communication is a uniform visual language. Thanks to the expertise of our in-house photography and videography team at Studio Claerhout (Photography & Video), we always work with high-quality images that convey expertise and quality. This contributes to the successful profiling of COPRO as an impartial, honest, expert, and reliable partner for stakeholders.
Photography
Photography
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