Rebranding
Integral brand policy that embraces core values and reflects new branding/
As part of a merger of several social housing companies in the Ghent region, we were commissioned to launch a new brand. The new organization requires in the first place a new name, but also a new logo, corporate identity, communication strategy around brand awareness, ... In short, an integral brand policy. Our objective? To create a new brand that embraces the organization's core values.
Man' and the social commitment of the organization are deliberately central. The short, powerful and catchy name 'Dimensa' encompasses the essence and vision.
Brand name and logo
Dimensa is more than a catchy new name: it is a new brand that completely encapsulates the essence and vision of the organization.
Logo and corporate identity
All kinds of gadgets and useful tools within a strong visual corporate identity.
Leaflet
Magazine and promotional materials
Translate brand communication into a successful offline story/
In addition to an information brochure, we launched a magazine to inform (potential) tenants, buyers, borrowers and internal employees about the new cooperation. Roll-up banners, beach flags, gadgets, vans, ... they were all equipped with the new logo in the new house style. In this way we succeeded in translating Dimensa's brand communication into a powerful offline story.
Create brand awareness and support within the organization.
A strong brand policy is not limited to the creation of a new name and brand design. It is also crucial that the brand promise is understood, supported and promoted internally throughout the organization. The announcement of 'Dimensa' with an interpretation video and an information brochure results in enthusiastic and proud employees. This internal brand awareness forms the basis for the external communication.
Website
Corporate branding online distribution/
The next step was to spread the corporate branding to the outside world. We informed internal employees as well as customers and prospects through a user-friendly website: www.dimensa.be.
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