A strong brand identity for a connected network /
The Stichting Kindsheid Jesu builds on the legacy of the Zuster Kindsheid Jesu, who established an extensive network of care and educational initiatives. With seventy affiliated organizations, the foundation faced the challenge of updating that strong narrative and positioning it clearly. The question: how to honor the past with respect while communicating in a forward-looking way?
The logo symbolizes connectedness through the interlocking letters and the network that the foundation represents. The blue color stands for trust and responsibility, thereby reinforcing a recognizable, reliable identity.
Brochure
Well-thought-out communication in a consistent style /
We developed a consistent visual identity that conveys the message clearly and professionally across various media. In doing so, we deliberately looked beyond traditional applications. For each objective, we selected the most appropriate medium and tailored the information accordingly, including through a brochure and informational signs that provide information in an accessible and cohesive manner.
Brochure
Signage
Strengthening connections within the network /
With Kindsheid Jesu Plenum, a digital online communication platform was developed to strengthen collaboration within the Foundation’s network. It fosters connections between education, healthcare, and daycare centers, and makes information exchange easier and more accessible. The platform is built around three pillars
- Member Directory, which facilitates contact between organizations
- Activities, for registration and re-experiencing
- News, which centrally shares information
We translated relevant themes into accessible, visually striking communication tools that encourage dialogue and action.
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