Campaign image and web design
A global player with a clear mission /
Nippon Shokubai Europe is part of the international Nippon Shokubai Group, a leading player in the chemical industry. Their mission is clear: to develop innovative chemical solutions that contribute to a more sustainable and better future. With a strong focus on advanced technologies, R&D, and environmentally friendly products, they make a difference every day around the world. In order to promote this mission more effectively in Europe, the need for a clear digital presence of their own became increasingly important.
artwork proposals
From strategy to structure /
Through various strategic brainstorming sessions with employees from Europe and Japan, we identified the needs, objectives, and complexity of the offering. The result is a clear website structure that clearly presents the various solutions and associated products. The website not only serves an informative purpose, but also encourages contact with the aim of collaborating on sustainable solutions for the chemical industry.
Innovation and sustainability together form the chemistry of tomorrow.
Underlying product images
Visual language that reinforces the story /
Strong imagery is crucial to visually anchor the mission. We developed a distinctive corporate visual language that perfectly matches the core message: Sustainable solutions for the chemical industry.
The corporate visual language was consistently applied to three solutions, four product groups, and sixteen products. In this way, the visual language not only creates a distinctive look, but also ensures clarity, recognizability, and coherence within the extensive range.
Looking for a distinctive visual identity or a new website?